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About Us

Many Shades of Pink Foundation is a 501 (c)(3) non-profit organization
that provides breast cancer support and resources. It was established
in 2018 by Wendy Shurelds, Breast Cancer Survivor who believes all
women and men should have resources and access to quality healthcare.

Wendy Shurelds

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Wendy Shurelds was born and raised in Lima, Ohio, a mother of two children, the Founder, and CEO of Many Shades of Pink Foundation a nonprofit organization for breast cancer support, resources and achieving health equality for women.  Wendy previously was Susan G. Komen San Diego’s Circle of Promise Community Resource Advocate. Prior to joining Komen San Diego Wendy worked as a realtor and in the healthcare sector for over 25 years.  She was diagnosed with breast cancer in February 2013.  After fighting and winning her battle, she began advocating on behalf of all women, specifically African American women, educating and empowering them to make their breast health priority and to ensure access to breast health resources.


Advocating on behalf of all women and men to help create an impact to decrease the mortality rate in breast cancer specifically African American women and provide support to those diagnosed with breast cancer.


Breaking Every Chain to achieve health equality through education, empowerment, outreach, and access to breast health resources to help save lives.

Wendy is a co-author of the bestseller, “Open your Gifts Vol. 2” with Kim Coles, and is the host of “Many Shades of Pink & Black Health” podcast, which educates the community on breast cancer, and other life-threatening diseases.  She was honored by Indivisible WATU Roar 2019 Women of Color Warrior Award (WOW) for her tireless commitment of serving the women in the community.  In 2017, Wendy co-organized a monthly community outreach event “Good Health = Long Life” that brings over several organizations together to provide free services to the underserved community. She is the winner of San Diego Padres 2017 Honorary Bat Girl - for her strength in fighting breast cancer, and commitment to helping others.

She was honored by A Philip Randolph-Institute (APRI) San Diego Chapter as a leader still writing history for San Diego, and service in the community.  Wendy is the 2016 recipient of San Diego North County NAACP Game Changer Award for her outstanding service, and devotion in the community.  After suffering the tragic loss of her mother in a preventable workplace incident, Wendy also became an activist for workplace safety and fatalities. In this capacity, she helped write the first Family Bill of Rights, which was adapted by the Occupational Safety and Health Administration (OSHA).  Wendy received the World Wrestling Entertainment (WWE) Survivor Championship Belt in 2016 for being a champion in the community.


Empowering women is Wendy’s passion, and makes her heart smile.